Rolex Unveils a Bold New Chapter at Watches & Wonders 2025: Introducing the Land-Dweller and More Stunning Innovations
For collectors and watch enthusiasts alike, Rolex’s annual unveiling at Watches and Wonders is nothing short of a global event. In 2025, alongside the ever-iconic GMT-Master II, Cosmograph Daytona, and Sky-Dweller, the Swiss watchmaker surprised the industry by introducing a brand-new collection: the Land-Dweller. This timepiece pays tribute to earthbound exploration—offering a fresh perspective on Rolex’s enduring spirit of adventure.
A New Terrain: The Land-Dweller Series
The new Land-Dweller lineup arrives in three configurations—two refined models with matte ivory dials and one with an ice-blue sunray finish that captures and reflects the light with every turn of the wrist. Available in both 36mm and 40mm case sizes, each model features Rolex’s signature fluted bezel and a practical combination of central hands and date display.
What truly sets the Land-Dweller apart is its honeycomb dial texture, created using advanced femtosecond laser technology. This innovative process precisely etches the honeycomb pattern into the dial, with additional engraved lines outlining each hexagonal cell—an architectural detail that’s both visually striking and technically complex.
A Bracelet with a Touch of History
Rolex also introduces a newly redesigned metal bracelet for the Land-Dweller. Inspired by the original Jubilee bracelet debuted in 1945, this version retains the five-link structure but presents a bolder proportion: three narrow central links flanked by two wider outer links. The center links are polished to a mirror finish, while the outer links boast a finely sandblasted texture—a treatment previously reserved for Rolex’s RLX titanium watches.
Inside the Movement: The New Caliber 7135
Powering the Land-Dweller is the Caliber 7135, an evolution of the 7140 movement introduced in 2023. It features a cutting-edge regulation system composed of a high-frequency escapement and balance wheel, allowing the movement to beat at an impressive 36,000 vibrations per hour—accurate to 1/10th of a second—with a robust 66-hour power reserve.
Lefty Luxe: The GMT-Master II in 18K White Gold
This year’s GMT-Master II takes refinement to the next level with a left-hand crown design encased in 18K white gold. The model also introduces a first for Rolex: a ceramic dial in vivid green, matching its green-and-black ceramic bezel. The result is a vibrant, high-tech display of craftsmanship and innovation, seamlessly blending modern aesthetics with Rolex’s travel-inspired heritage.
Additional Highlights
- The Cosmograph Daytona makes a bold appearance with a lacquered turquoise blue dial, adding an elegant splash of color to the iconic chronograph.
- The beloved Rolex 1908 dress watch returns in 18K yellow gold, emphasizing timeless refinement.
- A new GMT-Master II variant with a tiger’s eye stone dial stands out for its earthy richness and textured brilliance.
- The Sky-Dweller line gets a seasonal refresh with a radiant sunburst green dial, offering both sophistication and utility in one modern package.
Final Thoughts
With the debut of the Land-Dweller and bold reinventions across its cornerstone collections, Rolex proves once again that innovation and tradition aren’t opposites—they’re perfect companions. Watches and Wonders 2025 marks yet another chapter in the brand’s continuous evolution, and we can’t wait to see how collectors respond.